For businesses to survive on the internet, it is critical that they conduct an in-depth analysis of their competitors. Google along with other search engines have made things extremely difficult for internet marketers and businesses in terms of organic traffic. Thus, competitor analysis seems to be the best and the most effective way to perform well on the internet.
SEMrush is one such online tool that lets you find keywords of any website (potentially your competitors), for what organic or PPC keywords and terms a specific website is doing well (and doing awfully bad) and for what key terms a website is getting massive traffic from Google.
SEMrush is not a simple keyword research tool – as most of the internet marketers assume it to be. Yes, it can help you find keywords and niches that you can target but this is not what SEMrush is good at.
The best thing about SEMrush is that it can let you track and analyze the backlinks of your own website and of any website that you want. This backlink analysis is really powerful which tells you:
- The number of backlinks website has
- Track backlinks that are driving traffic to the site
- Referring domains
- Quality of backlinks
SEMrush can also let you analyze your competitors. This is such an amazing feature which lets you do following:
- Find your top competitors via keyword search
- View rankings of your competitors
- Get the list of keywords your competitors are ranking for
- What keyword brings in the most traffic
- Keyword search volume
- Keyword value
- Keyword conversion
- You get a whole lot of additional information like CPC and trends
Who Is It For :-
SEMrush is potentially for internet marketers and SEO consultants but this is not all, you can use SEMrush too if you are:
- A Business Owner
- An e-commerce Store Owner
- An Affiliate Marketer
- A Blogger
- A Freelancer
- A Business Consultant
- One of the few tools that let you conduct an in-depth analysis of your competitor’s websites and see what keywords they are ranking for.
- The SEMrush comes with FREE trial, so you can try it for FREE & see how it works.
- It features different pricing plans, which includes Pro, Guru, and Business.
- The Detailed and easy-to-understand reports and analytics.
- You can find keywords and niches that can bring in massive search engine traffic.
- It is indeed very helpful in finding those places where you can get backlinks that matter the most.
- A Little bit pricey, but worth the investment.
SEMrush is a very useful tool that can change the way you do search engine marketing. It doesn’t tell you what to do rather it only shows you reports and analyses. So, how you use those reports and what you do to step into those untapped territories is all up to you. You can do competitor analysis and you get a list of top websites where your competitor is getting 40% of its traffic – is indeed very helpful information. But what you have to do with this list is entirely up to you. The potential is unlimited – sky is the limit. I personally using this software, thus I highly recommend it to my users.