Last week I ran into an old friend from college via Facebook. He and I chatted for a while and I found out that he was also involved in internet marketing.

I was intrigued so I asked him how he was doing with it. He said that a few months ago he set up a website selling an ebook and now he’s making close to $3,000/k on autopilot.

Now I’m not going to tell you his niche of course, but it’s a niche that my friend is very familiar with. He created the product and webpage himself.

It’s a rather obscure niche also. My friend is generating traffic via free search engines (mostly Yahoo and MSN). All he did was create videos and posted them on YouTube.

His sales page is not your typical direct response salesletter with bullet points and such. His site does however have a video above the fold which does very well at converting visitors into buyers.

I’m telling you this story because I thought it was interesting how someone turned their hobby into a profitable business without really much thinking about it.

There are probably tons of people out there who create websites just for fun and are making nice sums of money. I think the key factor to their success is that they provide really good content. Everything else works itself out.

You probably have a passion but your passion may not be in a niche where people are buyers. If that’s your case, the best route is to find a hot niche, hire someone who is passionate in that niche to work for you. You pay them to do something that they already enjoy doing.

You can find these passionate people in forums. Did you know there’s a forum for just about everything online? My brother is a member of a fashion forum, a shoe forum, a photography forum and a computer overclocking forum. There’s even a forum for flashlight lovers, lol.

Go find these people in  the forums, strike up conversation with them and then hire them to create content for you.