Archive for the ‘ Marketing Strategy ’ Category

With the emergence of Web 2.0 sites comes the ability to easily get first
page rankings and free traffic.

If you’ve ever searched for the long-tail keywords in any market, you
may have encountered phrases in which a majority of the first page
rankings belong to Web 2.0 and social networking sites.

It’s becoming common knowledge that the search engines love to
rank Web 2.0 sites such as Squidoo, Hubpages, Propeller and many
others.

Here’s how you can benefit from this fact.

Perform a search for your long-tail keywords of choice. When you
find one of these keywords which rank on the first page, go to the
Web 2.0 site which is ranking and sign up for an account.

Now that you have an account at the site that is ranking for
your keyword, create a page on the site and use your keywords
when creating the name of the page.

Usually, the Web 2.0 sites will place your keywords in the url for
that specific page. Let’s look at Squidoo for example. When you
create a Squidoo lens, your page will look like this:

http://www.squidoo.com/your-long-tail-keyword-phrase

Let’s say however that your keyphrase is already taken
on the site. The site would not allow two people with the
same url so you would choose something similar. For example,
if someone has already used the key phrase with dashes in
between the words then you create a page without the dashes.

What will happen is that you will also rank below the page
that is already ranked. On Google, your page will be indented.
Google indents pages which belong to the same website but
have similar title tags. This method will generate some traffic
for you as you already know that the page has the ability to
rank well for that set of keywords.

Here’s a little tip that will boost your rankings even higher.

Many Web 2.0 sites have RSS feeds for your pages. Just take
these RSS feeds and submit them to various RSS feed directories.
This will generate backlinks to your pages and increase their
rankings.

Here is a small list of Web 2.0 sites which are very search
engine friendly. Look for these sites when using this strategy
for ranking your long-tail keyphrases:

Wordpress.com
Hubpages.com
Weebly.com
Propeller.com
Squidoo.com
Ezinearticles.com
Wetpaint.com

Searching for long-tail key phrases will uncover many more sites
which are search engine friendly.

By focusing your energy on just this one tactic, you can receive
some nice free traffic to your webpages.

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Did you know that the Nintendo Wii Video Game System was first released about 1.5 years ago?

Until today, the Wii is rarely found on store shelves because every unit that is placed on the shelves is quickly snatched up by consumers. Nintendo ships very few systems to retail stores. They are intentionally increasing demand by lowering supply.

They know that anything that is in short supply has a higher appeal.

Smart marketers have used this concept with much success also. I bet you’ve bought something from a limited time sale before even if you didn’t really need the product at the time.

You may have purchased something because you’re afraid that you’ll need it later on when it’s no longer for sale. I know of several membership sites which have opened up membership for just a few days. They open up a few slots for new members and then close down again.

Each time that they accept new members, they’re sold out. In the long run, they end up having more members join than if they accepted everyone all the time.

So consider this strategy when you’re launching a membership site. If you’ve got a product to sell then consider making it limited to increase demand. You would still have to drive targeted traffic to your offer because demand can only increase if there was demand to begin with.

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Here’s a little campaign I set up last year that’s been paying my utility bills for almost a year now.  It’s super simple but is easy money if you follow my guidelines.

The gist of this method is to upload videos to various video sharing sites online promoting CPA offers which pay you when someone submits their zip code or email address.

There are many affiliate networks which will pay you to from $1.25 to $3.00 each time someone fills out an email submit or zip code submit form. Just sign up for these networks, pick an offer and then create a video that is relevant to that offer.

Make sure to read the instructions pertaining to each offer to see if they allow traffic other than email traffic. If you don’t follow their rules then they have the right not to pay you.

Let’s say that there’s an offer giving away a free Super Mario Wii game in exchange for an email. One example of a video you could do is to video tape someone playing the game. The better your video, the more viral it will become and the more traffic you’ll receive.

You can also create a simple slide show video with music using Windows Movie Maker which is a free software found on most Windows computers.  What you want to do after you find the offer you’re going to promote is to register a domain name and redirect to the affiliate offer. It’s easier for the viewers to remember and type in something like yoursite.com as opposed to subdomain.yoursite.com or yoursite.com/subfolder.

The length of your videos does not matter as much as its relevancy to the offer.  Relevancy will increase your conversion rates on the affiliate offer. I try to make my videos between 30 seconds to 1 minute. At the beginning of the video I will show one slide advertising my site with a strong call to action. I will then show that slide again after the video ends.

There is a powerful and effective free tool that you can use to mass submit your videos to various video sharing sites online. Go to Tubemogul.com to give it a whirl.

Your videos will receive traffic from users surfing the video sites and also from search engine users if your videos are ranked for certain keywords. Use attention grabbing and relevant keywords when titling your videos. Also remember to add a lot of tags. These are keywords which you provide when submitting your videos to the video sharing sites.

One word of warning… I’ve seen some people recommend that you take people’s videos, edit them and upload them using your account. If you want to get paid from the CPA networks, do not do this even if you receive permission from the video creator. Being lazy can cost you in this case.

This method is a money maker in case you need extra shopping cash. It’s not a business. It’s easy to do so give it a try. You can make several thousands of dollars easy over the course of the year from a few hours of work.

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