I’m a big fan of learning new ways to sell more products with less effort. As an entrepreneur, you have to learn how to sell stuff, whether it be services or products. No money is made if nothing is sold. As an affiliate marketer, selling can be as easy as just finding a customer and hooking him/her up with a product which will benefit the person.

This is made difficult when we fail to think like the customer but rather think of the ourselves and the money we will make in the transaction. We tend to think that our product will fit the needs of someone when it doesn’t. The customer always has a conversation going on in their head. They are bombarded with different options when they go to look for a solution to their problems.

If you can tap into this conversation that is going on in their head, then you can find products which will help them out and the sale will be a whole lot easier. In fact, if you tune into this conversation accurately, the customer will ask to buy from you instead of waiting to be asked for the sale.

In the offline world, it’s much easier to find out what someone is thinking when they are making a purchase decision. You just ask them! Ask them about their problems and why they haven’t been able to find a solution. They will tell you in their own words what makes them motivated to buy. Most salesmen would rather talk about their product features before knowing about the customer. By learning about the individual and appealing to his wants and needs, you’ll find the sale comes easier. By talking to your customers, you can then find out if your product can help them based on their answer. You then proceed to tell them that your product will help them with those specific problems.

There are just five simple things you need to learn in order to be a successful salesmen. Learning your prospect’s motivations is just one of those things. It’s a common notion that many salesmen are just out to make money and use trickery or mind manipulation techniques to get the sale. While it’s true and does work to create sales, you have to think about the long term value of your relationship with the customer. If you use tricks to get the sale, and the product does not really help your customers, then your customers will later regret the decision to buy the product. It did not really help your customers. Will they buy from you again or make referrals for you? Probably not.

You’ll find much more success when you follow the five steps to sell your products without actually selling. You’re really helping and recommending. I will not go into detail about these five steps here. Rather, these five steps are outlined in Harry Browne’s book “Secret of Selling Anything”.

Who is Harry Browne?

Other than being a 2000 candidate for President of the United States, he was a successful author, speaker and salesman. He passed away in 2006 from complications of motor neuron disease. In Harry Browne’s book “Secret of Selling Anything” he will show you how to sell anything without being a sleazy manipulating salesman. He offers details of his own sales successes as case studies. His methods are easy to understand and very simple to implement but are very powerful. When reading the book, I found myself thinking “that makes a lot of sense” various times.

The core concept of the book is following five steps in exact order to make your sale come easily. These are the five steps Harry used successful in his career as a salesman. Using these fives steps, you don’t need to be charismatic, extrovert, enthusiastic, or smart. You just have to understand people and their motivations by asking the right questions. This alone will alleviate your fear of selling.

The idea of using these five steps will not only help you sell products and services more easily; they will help persuade the prospect to take action on something such as partnering with you on a project or joining your organization.

Harry’s book “Secret of Selling Anything” is in ebook form because it is a compilation of two books which Harry wrote in 1966 and 1969. They were never officially published. This ebook is 141 easy pages of reading and is sold by Harry’s wife Pamela Wolfe Browne. You can order it and have it delivered digitally at this site:

Go Here to Order “Secret of Selling Anything”. It’s a very affordable $9.75

I highly recommend it even if you aren’t a salesman by trade. It will help you write better ad copy and improve your ability to deal with people. It will help you understand why someone will not buy something either online or offline. Hint: it’s not because of price…

- Gary

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