“Find the buyers”

You often hear that most people surfing the web are just looking for information. I don’t know the true answer to that but I don’t really care.

What I like to focus on is people who are in the buying process or close to it. Even if these people are the minority, they will still generate enough for you and me to make a full-time income.

For example, during the Christmas season, many more people are online looking for Christmas presents. They’re not looking for information. They actually have their credit cards in hand searching for a place to use it.

How do I find those people?

By targeting the same keywords they’re searching.

These keywords are product keywords. For example, someone who is searching for the Tassimo Hot Beverage System is closer to the buying decision that someone searching just “coffee maker”.

So what do you do with this knowledge?

Sign up for a publisher account with CJ.com

Search for publishers with a high network EPC. EPC is the green bar column next to each advertiser. The higher the EPC, the better.

Apply for a handful of those publishers’ affiliate programs. Then search through their product catalogue for a potential product to promote.

Once you find a potential product, insert the product name and its variations as quoted keywords into Google. When you find a product with under 5,000 competing pages indexed in Google then continue to the next step.

Now set up a landing page on your site promoting just that product. Use the product name as keywords in your title tags and meta tags.

Now generate some backlinks to that page with variations of the product keyword as your anchor text. Just a few quality backlinks will get you a top 10 ranking for a high converting keyword phrase.

It’s easy to generate backlinks from authority sites with the emergence of Web 2.0 sites. You can generate backlinks by writing articles and submitting them, posting comments on blogs, creating a Squidoo lens etc.

I know that digital products such as the ones on Clickbank.com often give you 50% or more commission as opposed to the under 10% commissions given by physical product merchants.

You should look at the overall picture though. There are a whole lot more niches for tangible products, which means there’s less competition for each niche.

You’ll generate a higher conversion on tangible products also. In addition, consider that physical products can cost up to thousands of dollars while digital products rarely surpass the $100 price point.

While I still promote digital products, I find that tangible products more often give me a higher ROI for my efforts.

If you need more clarification on anything, then post a comment.