How to Command More Respect With an Authority Attitude Makeover

November 15th, 2009 sukiyoma

How having a bad attitude can affect your business and personal life in both good AND bad ways.

Subject: Got an attitude? Who cares.

Don’t be offended by the subject line.

No. I take that back. I DON’T care if you’re offended.

I’ll show you two examples of how having an attitude can dramatically increase the results that you seek from email marketing, writing sales letters, attracting lots of people and even finding potential dating partners!

Case study #1 -  The Rich Jerk

Case study #2 -  My Best Affiliate

Case Study #1 – The Rich Jerk

A few  years ago I recommended a product titled “The Rich Jerk”. The sales pitch for that digital book is really off the wall and full of attitude. Albeit,  it is a negative attitude, it  still works like you  wouldn’t believe. From the number of clicks I sent to that guy’s website to the number of people that ordered, I calculate conversion to be around 5%.

That’s extremely high for a $97  ebook and even more impressive when you  recognize that his web sales letter is not  even very long. I’m sure  many people were offended but they purchased anyways. I’ll tell you my theory on this phenomena in a minute.

Case study #2 – An affiliate for one of my products

One of the top affiliates for a product launch I did had no name recognition in the industry. He barely had a list at just several hundred people. But the emails he sent to his list pulled more  sales than many of the leading gurus you’d recognize by name immediately.  I’m talking about conversion rate and number of units moved.

When I saw this one affiliate’s conversion rates,  I nearly fell out of my chair. This guy’s approach is well worth studying. So that’s what I did. I studied his approach and it fits right into  my theory.

He has an attitude sorta like  the rich jerk guy. The kind of attitude I’m talking about is the “I don’t give a damn what  you think about me” attitude. Oh please wash my mouth with soap. Please. This affiliate does not think he’s  better than everyone else. He has just made  it clear that he’s an authority in his field because of the confidence he exudes. He doesn’t say that he’s an authority.  He just portrays that by the quality of information that he sends to his list  and also the way he provides that information.

Now think about this for a minute. When you read something online, what makes you think that what you’re reading is a total lie or if it’s something to take heed. You’re going to follow the advice you read if the  writer provides  lots of detailed information and shows an “I don’t care what you think of me” attitude.

Like it or not, you and everyone else on the net are naturally attracted to leaders. You and other people are often confused and lost and need some guidance  from someone who knows what he’s talking about.

An “I don’t  care” attitude shows someone who is a leader. Someone who is consistent is seen as a leader. Someone who doesn’t change his mind often is considered a leader. Someone who  doesn’t  use lots of words like “maybe, should, may, perhaps” is seen as a leader.

So how can you be viewed as a leader?

First of all, you need to change your mindset into one of “I don’t  care.” Am I advocating  irresponsibility? Not at  all. What I am advocating is getting control of yourself so that you’re more  comfortable with yourself. I’m not going to turn into a motivation speaker in this report. What I will show you is essential if you  want to  be seen as a leader  and thus, bring yourself the results  you want in your business and personal life.

Am I speaking from my ass? Ask me if I care? LOL

Look – if you  want incredible results such as the results achieved by my top affiliate, you’ll heed my advice. You need to be seen as an authority figure o r a leader. This process can’t be faked. If you’re continually feeling  insecure about your abilities or are always worried about what other people think, then it’s very difficult to hide that feeling – whether on a web page or in person.

I achieved much more success in my personal and  business life once I adapted the “I don’t  care” attitude.

I don’t care if my sales page converts poorly.

I don’t  care if people unsubscribe from my newsletter

I don’t  care if I  get refunds for my products.

I don’t care if people don’t reply to my joint venture emails.

Ok, after saying all that I have to say that I DO care. Uh oh, I’m contradicting myself. Red alert…red alert. I DO care if my sales page converts poorly because I have to find out why it  converts so poorly. I DON’T care so much that it  leaves my emotions unguarded for other people to step over. It doesn’t kill my self-esteem.

I DO care if people unsubscribe from my newsletter because I want to  provide good quality information. Yet, I DON’T care to the point where I get uneasy after every unsubscribe message my autoresponder sends me. I understand that it’s  not a personal issue that these people unsubscribed. They may be getting information overload or it may be that they clicked on the unsubscribe link by accident. Even IF it was a personal issue I understand that I can’t  please everyone at all times.

I DO care if people ask  for  refunds.  It might mean that either my product didn’t live up to the claims on the sales letter or the customer just  wanted to take advantage of my money back guarantee to get  a free product. At times I try to find out why they refunded in order for me to improve my sales process.

At other times I just let it go. Refunds are part of doing business. I know too many people take refunds and unsubscribes personally. Don’t take  it personally or else  it will affect your productivity in a negative way.

I DO care if people don’t reply to my jv emails. It may either mean I didn’t make my offer attractive enough so I need to improve the offer or the approach. I also don’t worry too much about it  because my emails may have gotten lost  in cyberspace. The potential jv partner may just be too busy or the product isn’t right for his list. I don’t take it personally and let  it affect my productivity.

So you see where I’m going?

Remember these things.

1.) You must appear as an authority in the way you  write and communicate with other people if you want them to read your content and follow  your  advice. In order to do that, you must first convince yourself that you are capable of success.

2.) You must not take setbacks personally. The only way to bounce back  from a setback is to learn from it and better yourself.

3.) Don’t try to change other people’s minds. I see people all the time in discussion forums arguing back and  forth. Each person tries to either prove the other person wrong o r protect his own argument. It ain’t worth the time. Yes, forums are great  for  finding valuable  information but  they’re also great time drains.

I’m not just referring to  forums. I’m referring to every time you have an argument with other people. It’s more difficult to  do than say. I guess I just have the natural ability to  not worry about things I can’t control.

“No one likes you if you don’t like yourself.”

I’m convinced that people’s insecurities about  themselves every time they have a setback is one of the biggest reasons they don’t  succeed online even after many years of trying. I broke past that point and my “I don’t  care” attitude has generated more success for me than anything I’ve tried before.

Two more things…

If you have a newsletter, don’t  just start emailing your list with an attitude such as the one on The Rich Jerk sales letter. First of all, if you really don’t feel what you’re writing, people can see right through it. Creating a fake attitude before you’re sure of your feelings can backfire on you.

Secondly, my best affiliate has a bond with his subscribers because he started prepping them in the marketing  forums.  He gave good detailed information and showed an attitude of “I don’t care.” Thus he was seen as an authority figure.

He then set up a lead capture page for his newsletter which was basically like “ I don’t care if you join my newsletter or not. I know I provide good information and it won’t kill me if you join. ”

You should get the idea. Don’t use those words verbatim. What I want to point out is that he prepped his subscribers in the forum and continued his attitude in his newsletter. I know of at least one other person who uses the same tactics to portray an authority attitude. These two guys are pretty successful as affiliates.

Read this report many times and  hopefully you’ll pick up a successful  mindset to help you expand your personal and business life. If you’ve read this far, you’re obviously one of my biggest  fans.  If you email me with any questions and I don’t respond, don’t take it personally. If you get a reply, consider yourself lucky ; )

Best,

- Gary Huynh

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How to Become a Master at Selling Anything Even if You’re an Introvert – Book Recommendation

October 5th, 2009 sukiyoma

I’m a big fan of learning new ways to sell more products with less effort. As an entrepreneur, you have to learn how to sell stuff, whether it be services or products. No money is made if nothing is sold. As an affiliate marketer, selling can be as easy as just finding a customer and hooking him/her up with a product which will benefit the person.

This is made difficult when we fail to think like the customer but rather think of the ourselves and the money we will make in the transaction. We tend to think that our product will fit the needs of someone when it doesn’t. The customer always has a conversation going on in their head. They are bombarded with different options when they go to look for a solution to their problems.

If you can tap into this conversation that is going on in their head, then you can find products which will help them out and the sale will be a whole lot easier. In fact, if you tune into this conversation accurately, the customer will ask to buy from you instead of waiting to be asked for the sale.

In the offline world, it’s much easier to find out what someone is thinking when they are making a purchase decision. You just ask them! Ask them about their problems and why they haven’t been able to find a solution. They will tell you in their own words what makes them motivated to buy. Most salesmen would rather talk about their product features before knowing about the customer. By learning about the individual and appealing to his wants and needs, you’ll find the sale comes easier. By talking to your customers, you can then find out if your product can help them based on their answer. You then proceed to tell them that your product will help them with those specific problems.

There are just five simple things you need to learn in order to be a successful salesmen. Learning your prospect’s motivations is just one of those things. It’s a common notion that many salesmen are just out to make money and use trickery or mind manipulation techniques to get the sale. While it’s true and does work to create sales, you have to think about the long term value of your relationship with the customer. If you use tricks to get the sale, and the product does not really help your customers, then your customers will later regret the decision to buy the product. It did not really help your customers. Will they buy from you again or make referrals for you? Probably not.

You’ll find much more success when you follow the five steps to sell your products without actually selling. You’re really helping and recommending. I will not go into detail about these five steps here. Rather, these five steps are outlined in Harry Browne’s book “Secret of Selling Anything”.

Who is Harry Browne?

Other than being a 2000 candidate for President of the United States, he was a successful author, speaker and salesman. He passed away in 2006 from complications of motor neuron disease. In Harry Browne’s book “Secret of Selling Anything” he will show you how to sell anything without being a sleazy manipulating salesman. He offers details of his own sales successes as case studies. His methods are easy to understand and very simple to implement but are very powerful. When reading the book, I found myself thinking “that makes a lot of sense” various times.

The core concept of the book is following five steps in exact order to make your sale come easily. These are the five steps Harry used successful in his career as a salesman. Using these fives steps, you don’t need to be charismatic, extrovert, enthusiastic, or smart. You just have to understand people and their motivations by asking the right questions. This alone will alleviate your fear of selling.

The idea of using these five steps will not only help you sell products and services more easily; they will help persuade the prospect to take action on something such as partnering with you on a project or joining your organization.

Harry’s book “Secret of Selling Anything” is in ebook form because it is a compilation of two books which Harry wrote in 1966 and 1969. They were never officially published. This ebook is 141 easy pages of reading and is sold by Harry’s wife Pamela Wolfe Browne. You can order it and have it delivered digitally at this site:

Go Here to Order “Secret of Selling Anything”. It’s a very affordable $9.75

I highly recommend it even if you aren’t a salesman by trade. It will help you write better ad copy and improve your ability to deal with people. It will help you understand why someone will not buy something either online or offline. Hint: it’s not because of price…

- Gary

p.s. please post your comments if you enjoyed this post

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How to Prevent PDF File From Opening in a Browser Window

September 26th, 2009 sukiyoma

Most of the time when you click on a link to a PDF file, the file opens up in the browser window. When this happens, it can slow down the browser significantly and sometimes even crashes the browser. If I know I’m clicking on a PDF file then I simply right click my mouse and save it to my desktop instead.

If you want to earn brownie points with your subscribers, website visitors or customers, then you should follow the steps below to prevent this from happening.

Before you upload a PDF file you should open up the file and then go to edit > preferences.

Go to the “internet” tab and uncheck the box next to “Display PDF in browser“. It is checked by default.

Once you uncheck the box, click on OK and the upload the file to your site or wherever you’ll be hosting it. Now when visitors click on your link to the PDF, they will have the option of saving it to their computer.

Doing small things like this will cut down on your support tickets and make your visitors happier.

If this tip helped you then please post a comment.

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